Episode #124 – How Marketing Beats Sales and Why Capacity Is A Number With James Schramko

Post image for Episode #124 – How Marketing Beats Sales and Why Capacity Is A Number With James Schramko
79 Flares 79 Flares ×
 

Coming to you live from Badladz Resort in the Philippines, complete with patented LBP cafe noise and janky wi-fi upload speeds.

James Checking Out The LBP From A Tropical Location

This week Dan jumped on the phone with the man, the myth, the Aussie legend in content marketing and helping customers online, James Schramko of Super Fast Business and one of Dan’s new favorite podcasts Freedom Ocean. A super-sized episode that caused Dan to spend the past week to say to Ian “Did I tell you what Schramko told me? Have I told you about my interview with Schramko? James has this baller way of dealing with that.”

Needless to say Dan and Ian’s mancrushes run high – after listening to the interview you’ll develop a mind-crush too.

What Caused Dan To Fall Silent For Most Of The Interview As He Feverishly Jotted Down Notes?

  • How James doubled his business every year for 5 years in a row (sound familiar….)

    How James Builds His Syndication Machine

  • Are you losing valuable customers in your current short sales models?
  • Do you ever wish you had built your lifestyle business under one domain?
  • “Selling is what you have to do if you haven’t marketed properly”
  • Are you using this proven content syndication model (see the image to the right)
  • Building out your chocolate wheel

Also, listen to find out if you are doing the one thing with your staff that has revolutionized James’ 70+ team operation.

Just The Tips

Get Your Voice On The LBP
  • Leave us a message. It’s easy to do, and if you mess up, you can easily edit your message until you are ready to send it our way.

Have fun. Leave a comment. Go make it happen! :)

Episode length: 44:54

 

Download options:

If you’ve found the podcast at all helpful or entertaining, we’d love if you could click over to our iTunes page and give us a positive review or visit Stitcher radio and give us the good ol’ Thumbs Up. This will help us to get more listeners and invest more in the podcast! If you know some ways we can make it better, please send us an email: Dan at lifestyle business podcast . com.

Related Posts Plugin for WordPress, Blogger...

Tagged as: Damn you Asian wifi

Published on 10.12.12
  • http://nickmorris.me Nick Morris

    Very cool – I have been following James’ stuff for a while now, loving it!

    • http://www.tropicalmba.com Dan

      Me too! :D

      • http://nickmorris.me Nick Morris

        Me first ;)

  • http://www.facebook.com/alemik Alex D Mikolajczyk

    Awesome episode, got tons of value out of it. Tell James to get his podcast on sticher http://stitcher.com/ I use it all the time and would love to have his podcast there.

    • http://www.tropicalmba.com Dan

      Thanks Alex, great feedback… we just hooked it up as well.

    • http://www.facebook.com/Jamesschramko James Schramko

      Thank you Alex. I’ll be making that happen!

    • http://nickmorris.me Nick Morris

      Cheers, added mine too

  • http://webcontrolroom.com/ Dan Norris

    Awesome

    • http://www.tropicalmba.com Dan

      You too man.

  • Thomas K

    I spent a few hours yesterday navigating a lot of James’ material and then this podcast coincidentally pops up.

    As was mentioned on the podcast… he is a Beast!

    Great episode guys.

    • http://www.facebook.com/Jamesschramko James Schramko

      I added this podcast to my media directory so that others can find it.

      • Thomas K

        I’ve been following the LBP for a while, I more so meant it was a coincidence that as I start looking into your stuff you end up doing an episode on the LBP ;)

  • http://nickmorris.me Nick Morris

    Am I missing something or is the minimum OAP plan $300/month ?

    • http://www.facebook.com/Jamesschramko James Schramko

      Nick try Send Pepper which is the smaller brother of OAP and you can upgrade easily when you need OAP.

      • http://nickmorris.me Nick Morris

        Thanks mate

  • http://FoolishAdventure.com Tim Conley

    What sucks about this episode is that it was too short! There was so much more I wanted to know while listening. So…
    I’ll have to contact James and see if I can get him on FA. It would be like part 3 in a series — Dan Norris’ Web Domination is part 1, this one part 2 and if James does my show, I’ll make sure it continues on to get even more depth.

    Great stuff Dan and James.

    • http://supremacyseo.com/ Travis Jamison

      +1 to that idea Tim.

    • http://nickmorris.me Nick Morris

      He was also on I Love Marketing with a good interview and his own podcast ‘Freedom Ocean’ is great too, especially the earlier episodes.

    • http://www.facebook.com/Jamesschramko James Schramko

      Lets do it Tim! I’ve been listening to your show too

    • http://www.tropicalmba.com Dan

      Hey Tim I totally agree here! would love to hear more from James. Can’t wait.

  • Tom Frearson

    Wow, I really need to start building systems! Great episode guys, and thanks to James for sharing so much valuable inside info.

    • http://www.tropicalmba.com Dan

      Yeah man me too….

  • http://tigermuse.com/ Johan Woods

    Fantastic stuff. Been eying James’ model for a while and attempting to rip, pivot, and jam it! ;)

    @facebook-649418568:disqus: does OTR show how to set up a news blog like yours? And, what kind of results are you seeing from it?

    • http://www.facebook.com/Jamesschramko James Schramko

      Johan – yes OTR is the exact overview of SuperFastBusiness system. It was made from the summary notes of a one day workshop. Happy to share any results.

      • http://tigermuse.com/ Johan Woods

        Great, thanks for the reply, @facebook-649418568:disqus

        I’m just curious if and how much of any traffic you’re seeing, and if that leads to more revenue down the line?

        • http://www.facebook.com/Jamesschramko James Schramko

          Johan it gets this traffic https://s3.amazonaws.com/269338/otr.png and the leads turn into sales since SuperFastBusiness is the biggest referrer of completed sales goals for my products and services.

          • http://tigermuse.com/ Johan Woods

            James, thanks for sharing that, great that it’s driving so much business for you!

          • http://www.facebook.com/Jamesschramko James Schramko

            yes considering I have been overseas travelling USA an Europe since the end of September it is solid. The podcasts get 1000 listens per day now.

  • http://robcubbon.com/ Rob Cubbon

    Really great interview. I’m going to check out James’s stuff. He comes across as a really genuine guy. Thanks a lot.

    • http://www.tropicalmba.com Dan

      Thanks Rob!

  • http://supremacyseo.com/ Travis Jamison

    Somehow I’ve never followed James, but after first hitting up Dan Norris’ podcast, and now this, I’m sold. Hope to see you join Tim’s as well James.

    • http://www.tropicalmba.com Dan

      I’m loving Freedom Ocean.

  • http://twitter.com/Amanda467 Amanda467

    C’mon Dan & Ian. Now you have NO excuse for not coming to Australia ;) -

    • http://www.tropicalmba.com Dan

      True story!

    • http://twitter.com/tullibo Brendan Tully

      2013= #DCSYD :-)

  • Joseph Hughes

    One of the best LBPs of all time. Good reminder that we’re building businesses, not merely muses, so aim big. Shramko is the boss-sox.

    • http://www.tropicalmba.com Dan

      No shiz! :D

  • http://www.facebook.com/matjnewton Matthew Newton

    Love it love it love it. What’s classic about this interview is not the words he says, but the mental frameworks he is using, the general assumptions peppering his statements, the attitudes etc. Big inspiration.

    • http://www.tropicalmba.com Dan

      Cheers Mat. Speaking of mental frameworks….

  • Mark

    The LBP dropped out of my library when I moved across to Pocket Casts. Now after this gem it is firmly back in my “morning commute must-haves”.

    Like others who have commented, I have been a follower of Mr S for a while and he is one of the few in the industry who is a genuine bloke.

    One of his (almost moving) podcasts for me was Freedom Ocean, Episode 13 (I think) where he and Tim discuss Outsourcing.

    It was relevant to me as I was working for a real life Mr Burns at the time and this episode showed Jame’s empathy and attitude toward the people who are most important to his business – his employees. He doesn’t treat his staff as mere numbers, but acknowledges that they are people with families.

    Nice job chaps.

    • http://www.tropicalmba.com Dan

      Thanks for that Mark! As we say J$ is the straight shiznit. :P

  • Aaron

    Fantastic interview, thanks to James and Dan for this gem. This episode merits a re-listen or two.

    • http://www.tropicalmba.com Dan

      Thanks Aaron!

  • http://essentialsoftheonlinebusiness.com/ Chris (Krzysztof) Trynkiewicz

    Checked out Office Autopilot. It’s quite expensive. Anyway all the newsletter solutions are SO LIMITED it’s crazy. Still waiting for the correct solution.

  • http://www.LimitlessMindset.com/ Jonathan Roseland

    Great insights from @facebook-649418568:disqus but I think I found a way to implement his Open Office Auto Pilot multiple lists strategy without divorcing Aweber. At the bottom of each autoresponder follow up email I added this line:
    “Don’t Unsubscribe! If you prefer to hear from Limitless Mindset LESS OFTEN join our weekly digest mailing list!”
    That takes them to an optin form where they can subscribe to my weekly digest email and it removes them from my normal list that send out emails every 2 days. #AweberNinja

    • http://www.facebook.com/Jamesschramko James Schramko

      Nice hack Jonathan.

      • http://www.LimitlessMindset.com/ Jonathan Roseland

        I have them in spades ;)

  • Jimbo

    How much of this is applicable to Physical Products?

    • http://www.tropicalmba.com Dan

      The mindsets J$ is putting out there def. are impacting the way we think about our Physical product business, but it would be particularly useful for folks with recurring elements to physical businesses…

    • http://www.facebook.com/Jamesschramko James Schramko

      This will work with physical products so pretty applicable I’d say

  • http://twitter.com/tullibo Brendan Tully

    James’ stuff is legit – if youre in the consulting/SEO services space is fastwebformula membership site is worth signing up to

    • http://www.tropicalmba.com Dan

      WORD to that.

  • http://camcollins.com/ Cam Collins

    +1 Tim’s comment. One of the best interviews I’ve ever heard you do Dan. As a married guy with two guys and running my own business, I can really relate to James and of course that’s the idea. As Pat Flynn would say; get personal, build trust. Bravo!

    • http://www.tropicalmba.com Dan

      Thanks Cam!!!!